Is the Lose It App Free? Free vs Premium Compared
Yes, to start: the Basic plan costs $0 and includes a calorie budget and a food database. Premium adds the barcode scanner and photo and voice logging, and it was $79.99 a year in the US.
Key takeaways
- The Basic plan costs $0 and includes a daily calorie budget and a food database of 50M+ entries; it also shows ads.
- Premium was $79.99 a year in the US, $6.67 a month, and new users get a seven-day trial.
- The barcode scanner, photo logging, voice logging and device syncing sit in Premium.
- Lifetime was $299.99, or 3.75 years of Premium, and $229.99 for active subscribers, about 2.9 years.
- Cancel where you bought it; deleting the app does not cancel a subscription.
The Lose It app is free to start, and the Basic plan costs $0. Premium adds the barcode scanner, photo logging and voice logging, and the US help center listed it at $79.99 a year. New users can try Premium for seven days first.
Is the Lose It app free?
On Lose It’s tiers page, “Lose It! Basic (Free)” comes with a personalized daily calorie budget and a food database of 50M+ entries. The App Store description names calorie tracking, a weight loss plan and community support as the free features.
The $0 tier carries ads. Lose It says its one-time ad removal takes away full-page ads between screens and the banner ads in your log. Upgrade prompts and some affiliate cards stay either way.
If you already know you’ll want the scanner, skip ahead, because the next section shows which side of the paywall it sits on.
Lose It app free vs Premium: what changes?
The scanner, the photo and voice logging, and most of the extra tracking sit on the Premium side. I put the two pages’ lists into one table. The Basic rows come from the tiers page and the App Store description together. The Premium rows follow whichever page names the feature.
| What you get | Basic ($0) | Premium |
|---|---|---|
| Daily calorie budget | Yes | Yes |
| Search the food database | Yes | Yes |
| Meal and exercise calorie tracking | Yes | Yes |
| Weight loss plan from your details | Yes | Yes |
| Friends and support groups | Yes | Yes |
| Barcode scanner | No | Yes |
| Photo meal logging | No | Yes |
| AI voice logging | No | Yes |
| Macronutrients, vitamins and minerals | No | Yes |
| Custom goals such as water, sleep and nutrient targets | No | Yes |
| Syncing with watches and fitness trackers | No | Yes |
| Meal planning and logging meals ahead of time | No | Yes |
One thing doesn’t line up. Lose It’s home page advertises macro tracking in general, while the App Store description files macronutrient tracking under Premium. I followed the store list. Open the app and look at what’s locked before you pay. If macros are the reason you’d upgrade, remember that a percentage split and a grams-per-kilogram target can disagree, and the Macroline app alternative article works through an example.
How much does the Lose It app cost?
Premium was $79.99 a year, auto-renewing, on the tiers page. That’s $6.67 a month. A help article says Lose It changes prices with seasonal promotions and how often you use the app. It adds that free users can get a discounted yearly rate. So your screen may show less.
The App Store pages are harder to read. They list 6 to 8 rows called “Lose It! Premium”, with no billing period, and the rows differ by country. The lowest and highest are below.
| Country | “Lose It! Premium” rows, lowest to highest |
|---|---|
| United States | $9.99 to $79.99 |
| United Kingdom | £9.99 to £75.99 |
| Canada | $13.49 to $107.99 |
| Australia | $16.49 to $124.99 |
Canadian and Australian prices are in local dollars. Only the US figure matches a help-center price, so treat the others as a range, not a quote.
Lifetime is a separate purchase. The tiers page puts it at $299.99, or $229.99 if you hold an active Premium subscription. I divided by the yearly price: $299.99 is 3.75 years of Premium, and $229.99 is about 2.9. The App Store pages list “Premium Lifetime” rows at $59.99 and $49.99 in the US, far below those figures, and don’t say why. Believe the number on the purchase screen.
New users who haven’t tried Premium can start a seven-day trial. Put a reminder on day five.
Is Premium worth paying for?
It depends on what you’d use. If you scan packaged food every day, the scanner is the reason to pay. If you log by search and you’re fine with ads, Basic does the job it advertises.
You have a cheaper middle road if ads are the only complaint, since the ad removal is a one-time purchase. That page gives no price. If the scanner is what you’re missing, the MyNetDiary review covers an app with one built in, and Cronometer vs Lose It sets Lose It’s Premium against a $0 plan with a scanner. For a plan that includes the scanner and photo logging from the start, Lose It! vs Calsa puts the two side by side.
Two rules limit where a Premium purchase travels. Premium bought through the App Store works on iOS devices and loseit.com, and on Android only if you upgraded through loseit.com. It also can’t be shared through Apple Family Sharing. Both rules come from Lose It’s help center.
How do you cancel without a surprise?
Cancel where you bought it. Lose It says that’s the website, the Apple App Store or Google Play, and that deleting the app or the account doesn’t cancel anything. On iPhone, go to Settings, tap your name, then Subscriptions, pick Lose It, and choose Cancel Subscription or Cancel Free Trial. The full steps are on its cancel page.
You can take your history with you. Lose It offers a full export from its website, and it says importing isn’t possible. Do the export before you cancel, not after.
Is there a tracker where the price is clearer?
The table sets Calsa beside Lose It on the points above: a plan at $0, the scanner, photo and voice logging, and export.
| Lose It | Calsa | |
|---|---|---|
| Plan at $0 | Basic, with ads | None; the price and trial length are shown before the questions |
| Barcode scanner | Premium | Every plan |
| Photo and voice logging | Premium | Photo on every plan; voice turns into text on your phone |
| Export your data | From loseit.com | Any plan, even after a subscription ends |
Where Calsa is weaker: Lose It’s Basic is a plan at $0 and Calsa has none, and its food database is smaller than the 50M+ entries Lose It cites. It has no watch app or widget, no meal plan and no manual workout logging.
Choose something else if you want to start at $0, need a huge database, a watch app or a weekly meal plan.
Before paying $79.99 for Premium, I’d log three days on Basic and note which locked feature I reached for. How to choose a calorie counter app lists the other checks worth running first.
Calsa shows the price, trial length and first charge date before anything else, and after a subscription ends you can still read, export and delete your diary.
Questions and answers
Is the Lose It app free?
Yes, to start. The Basic plan costs $0 and includes a personalized calorie budget and a food database. The barcode scanner, photo logging and voice logging need Premium, which was $79.99 a year in the US.
How much does the Lose It app cost?
Premium was $79.99 a year, auto-renewing, on the US help center, which works out to $6.67 a month. Lose It says prices change with promotions and app use, so your screen can differ. Lifetime was $299.99, or $229.99 for active Premium subscribers.
Does Lose It have a free trial?
Yes, for new users who have not tried Premium before. The trial lasts seven days. Cancel through the same store where you started it, because deleting the app does not end the trial or the subscription.
Can I remove ads without paying for Premium?
Yes. Lose It sells a one-time ad removal inside the app, under Profile, then Manage. It removes full-page ads and log banners. Upgrade prompts and some affiliate cards stay visible.
Does Lose It Premium from my iPhone work on Android?
Not automatically. A subscription bought through the Apple App Store works on iOS devices and on loseit.com. It carries to both iOS and Android only if you upgraded through loseit.com.
Sources
- Lose It! Membership Tiers & Pricing, Lose It! Support
- Lose It! - Calorie Counter, App Store (United States), Apple App Store
- Ad-Free Version of Lose It!, Lose It! Support
- Lose It! home page, Lose It!
- What is Lose It! Premium?, Lose It! Support
- Lose It! - Calorie Counter, App Store (United Kingdom), Apple App Store
- Lose It! - Calorie Counter, App Store (Canada), Apple App Store
- Lose It! - Calorie Counter, App Store (Australia), Apple App Store
- How to Cancel a Lose It! Premium Subscription or Trial, Lose It! Support
- How to Download Your Data, Lose It! Support



