Choosing a calorie app

MacroFactor vs Cronometer: Targets or Micronutrients?

One app builds its calorie target from your logged food and weight trend. The other tracks up to 95 nutrients and has a $0 plan. In the US the yearly prices are $71.99 and $59.99.

Key takeaways

  • The adaptive app sets your target from logged food and weight trend, so a half-logged day lowers its estimate; the nutrient app starts from a weight goal, profile and recorded activity.
  • The nutrient app has a $0 Basic plan; the adaptive app has only a seven-day trial.
  • US yearly prices are $71.99 and $59.99, a gap of $12.00; the adaptive app also costs more yearly in the UK, Canada and Australia.
  • Two USDA lentil records sit 4 kcal apart in a 198 g cup but 467 mg apart in sodium, which only a nutrient view shows.
  • Pick one app for two weeks of real meals; two diaries of the same food drift apart.

MacroFactor vs Cronometer is a choice between a calorie target built from what you eat and how your weight moves, and a log with up to 95 nutrients. MacroFactor is the first. Cronometer is the second, and it also has a $0 plan. In the US the yearly plans were $71.99 and $59.99 when I checked.

MacroFactor vs Cronometer: how does each set your calorie target?

MacroFactor’s site explains the method: calories in, minus the change in stored energy, equals calories out. If you eat about 3000 calories and your weight says you’re in a 200-calorie daily surplus, it puts your expenditure at about 2800. It ignores smartwatch and activity-tracker data on purpose, because it says they estimate expenditure poorly.

Cronometer works forward, from a profile. By default the Energy Target comes from your Weight Goal, your profile and your expenditure settings. Its own example is a user on Maintain Weight. BMR is 1394 kcal and baseline activity is 279 kcal, a total of 1673 kcal. Log an hour of road biking at 500 kcal, or import it from a device, and the target rises to 2155 kcal. Set a Custom Energy Target and the Weight Goal switches off.

So one app learns your burn from outcomes, and the other estimates it and then adds whatever exercise you record. Each can go wrong in its own way. The first needs honest food logs and weigh-ins, since a half-logged day lowers its estimate. The second needs a decent starting estimate and activity data you trust.

To see this on your own numbers, record the target each app gives you on day one and again after three weeks, then check which one moved with your scale.

Which app tracks micronutrients better?

Cronometer tracks more, going by its own numbers. Its Gold page lists up to 95 nutrients and other compounds, but the mobile layout of the same table says 84. Both plans get custom macro and micronutrient targets. Gold adds Oracle Nutrient Search, which suggests foods that are good sources of a nutrient you want more of.

MacroFactor tracks micronutrients too, but the pages I opened give no count. By default the app sets and updates your goals from your age, sex, weight and program. Each goal has a floor, a target and a ceiling, and you can edit any of the three. If a doctor gave you numbers, either app takes them.

To see what depth buys, I compared one food across two USDA records. A cup of boiled lentils is 198 g. Without salt, the first record gives 116 kcal per 100 g and 2 mg of sodium, so 230 kcal and 4 mg in the cup. With salt, the second record gives 114 kcal and 238 mg per 100 g, so 226 kcal and 471 mg.

USDA record (SR Legacy) Portion Energy Sodium
Lentils, boiled, without salt (FDC ID 172421) 198 g (1 cup) 230 kcal 4 mg
Lentils, boiled, with salt (FDC ID 175254) 198 g (1 cup) 226 kcal 471 mg

Same cup, different record. The two sit 4 kcal apart and 467 mg of sodium apart. A calories-only log can’t tell them apart. An app that tracks sodium can, but only if you pick the right record. That’s the case for a deep nutrient view, and its price.

What does each one cost, and what comes without paying?

Cronometer’s Basic plan costs $0 and includes the barcode scanner, a database of over 1M foods, custom targets and reports within a 7-day window. Gold is $10.99 monthly or $59.99 yearly on the US site. MacroFactor has no $0 plan, only a seven-day trial, per its App Store listing. I found no trial length for Cronometer Gold. The MacroFactor side of the bill is itemized in MacroFactor cost.

Here are the first monthly and annual lines on each country’s App Store page. Canadian and Australian prices are in local dollars.

Country Cronometer Gold monthly Cronometer Gold annual MacroFactor monthly MacroFactor annual
United States $10.99 $59.99 $11.99 $71.99
United Kingdom £9.99 £59.99 £10.99 £62.99
Canada $14.99 $79.99 $15.49 $90.99
Australia $18.99 $99.99 $17.49 $103.99

On yearly plans MacroFactor costs more in all four countries. The gaps are $12.00 in the US, £3.00 in the UK, $11.00 in Canada and $4.00 in Australia. Monthly plans split. Cronometer is cheaper in three of the four, and MacroFactor is $1.50 cheaper in Australia.

What the money unlocks differs more than the price does. On Cronometer, search and the barcode scanner are included. Photo logging, voice logging and the recipe importer need Gold, and so does dropping the ads and lifting the 7-day reports window. On MacroFactor, scanning, photo logging and recipe import all sit behind the subscription, so there is no free tier to set beside Cronometer’s Basic. Both let you take your data out. Cronometer lists exporting all raw data among its Basic features, as a CSV file, and MacroFactor exports spreadsheets.

Which should you pick?

For a target that follows your weight, MacroFactor fits, provided you’ll log every day. Pick Cronometer if you care about vitamins and minerals, want a plan at $0, or work from nutrient targets someone else gave you. Add Gold for photo and voice logging. If your targets are percentage splits, Macroline app alternative shows how those can disagree with grams per kilogram. And if the real alternative in your head is a free app with a huge database, read MacroFactor vs MyFitnessPal.

How I’d decide, case by case:

  • If you skip weigh-ins for weeks, take Cronometer, since the adaptive method has nothing to read.
  • If you eat out often and log by estimate, take Cronometer, since a rough log won’t corrupt a target.
  • If you’re changing your weight on purpose and want the numbers to keep up, take MacroFactor.
  • If a doctor asked you to track a mineral, either works. Keep the doctor’s numbers as the targets.

Don’t run both for long. Keep both and the same dinner ends up with two different numbers, because you guessed the portion twice, and soon you believe neither. Pick the one you’re curious about and give it two weeks, using the checks in how to choose a calorie counter app.

Is there a third option next to MacroFactor and Cronometer?

Calsa sits between them on depth. It shows calories, protein, fat, carbs, fiber and sugar, with more nutrients on request, and every entry carries its source and a line for the calculation.

MacroFactor Cronometer Calsa
Plan at $0 None; seven-day trial Basic None; the price and trial length are shown before the questions
Calorie target From logged food and weight trend From a Weight Goal, profile and recorded activity A suggested new goal when your trend calls for it
Nutrients Micronutrients with floor, target and ceiling Up to 95 nutrients and compounds Six by default, more on request
Where it runs iPhone and Android Web, iPhone and Android Web, iPhone and Android

Where Calsa is weaker: it shows six nutrients by default where Cronometer lists up to 95, and it has no coached program that rewrites your target the way MacroFactor’s does. The food database is smaller. There’s no watch app, widget, meal plan or manual workout logging, and every plan needs a subscription.

Choose something else if you want Cronometer’s nutrient depth, MacroFactor’s weekly coaching, a plan at $0 or a watch app.

Give whichever you pick two weeks of real meals, oil and weekends included. A tidy week would flatter either app.

Calsa smooths your weigh-ins into a trend and suggests a new goal when the trend calls for one, and the decision stays yours.

Questions and answers

Is Cronometer better than MacroFactor for micronutrients?

Cronometer publishes the larger count, up to 95 nutrients and other compounds on its Gold page. MacroFactor also tracks micronutrients with a floor, target and ceiling for each, but the pages I opened give no count.

Is Cronometer free?

Partly. The Basic plan costs $0 and includes a barcode scanner, custom targets and a database of over 1M foods. Gold adds photo and voice logging and costs $10.99 a month or $59.99 a year on the US site.

Does MacroFactor use calories burned from my watch?

No. MacroFactor says it does not pull data from smartwatches or activity trackers and works from food and weight alone. Cronometer imports activity and adds energy burned above your baseline to your target.

Which is cheaper, MacroFactor or Cronometer?

Cronometer, on yearly plans in all four markets checked. In the US it is $59.99 against $71.99, a difference of $12.00 a year. Monthly plans differ by $1.00 in the US, and MacroFactor is $1.50 cheaper in Australia.

Can I move my history from one to the other?

Not directly, as far as the pages I read show. Cronometer exports your diary as a CSV file on every plan. MacroFactor says historical import runs through Apple Health and Google Fit and covers the last 30 days.

Sources

  1. MacroFactor: features, pricing and FAQ, MacroFactor
  2. Mobile - Macro & Energy Targets, Cronometer support
  3. Cronometer Gold, Cronometer
  4. Set Custom Nutrient Goals, MacroFactor help center
  5. Lentils, mature seeds, cooked, boiled, without salt (SR Legacy, FDC ID 172421), USDA FoodData Central
  6. Lentils, mature seeds, cooked, boiled, with salt (SR Legacy, FDC ID 175254), USDA FoodData Central
  7. MacroFactor - Macro Tracker, App Store (United States), Apple App Store
  8. Cronometer: Calorie Counter, App Store (United States), Apple App Store
  9. Cronometer: Calorie Counter, App Store (United Kingdom), Apple App Store
  10. MacroFactor - Macro Tracker, App Store (United Kingdom), Apple App Store
  11. Cronometer: Calorie Counter, App Store (Canada), Apple App Store
  12. MacroFactor - Macro Tracker, App Store (Canada), Apple App Store
  13. Cronometer: Calorie Counter, App Store (Australia), Apple App Store
  14. MacroFactor - Macro Tracker, App Store (Australia), Apple App Store
  15. Subscription Types, Cronometer support
  16. Account Settings, Cronometer support

About the author

Daniel Reyes

Writer, Calsa blog

Daniel writes about the math behind food tracking: how calculators reach their numbers, what macros measure and how a photo becomes an estimate.

All articles by Daniel

Put the numbers to work.

The guides show where each number comes from. In Calsa you log a meal by photo, voice or barcode, check the grams, and every calorie shows its source.

Log my first meal
A snack board of hummus, carrot and cucumber sticks, crackers, cheese, grapes and walnutsCalsa entry details: 71 kcal per 100 g times 250 g, with USDA as the source