Noom Reviews: How the Program Works and What It Costs
It's a subscription program with daily lessons, color-sorted food logging and optional coaching. US plans run from $70 for one month to $209 for twelve, and they renew automatically unless you cancel.
Key takeaways
- The US plan table runs from $70 for one month to $209 for twelve months, renewed automatically unless you cancel.
- A $209 annual plan works out to about $17.42 a month, which is where the listing's "$17 a month" comes from.
- You can cancel in the app, the web portal or your app store; access lasts to the end of the billing cycle, and deleting the app cancels nothing.
- Of the 500 newest US App Store reviews, 233 gave one or two stars, and 59 of those mention GLP-1 or medication, a separate prescription service.
- The program's refund window is 14 days from purchase, per its support page.
Noom sells a subscription program, and the calorie counting is one piece of it. You take a quiz, then get a plan with a daily calorie range, short daily lessons, color-sorted food logging and optional coaching. The US plan table runs from $70 for one month to $209 for twelve. This Noom reviews guide goes through how it works, what it costs and what recent App Store reviewers say.
What is Noom?
The core program is Noom Weight, and it’s built around habits. Noom’s own explainer says the quiz takes about 10 minutes and the plan usually runs around 16 weeks. The lessons run around 5 to 15 minutes, draw on cognitive behavioral therapy and begin on day one. Logged foods show up as green, yellow or orange. Green foods fill you up while keeping calories low, and orange foods do the opposite. Noom says no food is off limits.
Weighing in daily is optional. Coaches are there when you ask. The blog says every plan started with an initial 7-day trial, though the plan table mentions none.
The App Store listing adds AI food logging against 1M+ food items, step tracking, body scans, meal plans, communities called Circles and optional 1:1 coaching. It also sells Noom Med, a separate prescription service that offers GLP-1 medication if you’re eligible. Noom is for adults, and the listing carries an 18+ age rating.
There’s a free version too, though a small one. The support page says you can create a free account, and that you land on the free version when a paid subscription ends. Depending on location, it may include select lessons, movement tracking and meal logging. If you’re weighing the program against a plain tracker, Noom vs MyFitnessPal puts them side by side.
How much does Noom cost, in the US and the UK?
On the US price table, one month of Noom Weight costs $70 and twelve months cost $209. Noom’s plan page lists every length from one to twelve months, before tax and discounts. Plans bill automatically and renew unless you cancel, medication isn’t included, and Noom also says prices can vary slightly with promotions or with how you sign up, through the app or the website.
| Plan length (US) | Price | Per month, my division |
|---|---|---|
| 1 month | $70 | $70.00 |
| 2 months | $129 | $64.50 |
| 3 months | $159 | $53.00 |
| 6 months | $179 | $29.83 |
| 12 months | $209 | $17.42 |
The annual plan is the cheapest per month. The gap is wide: twelve one-month plans would cost $840, about four times the $209 annual plan. The listing’s “Plans start at $17 a month” is that annual price divided by twelve, and its footnote says so. Add-ons such as a meal plan or a Premium coaching tier are billed separately.
UK pricing is murkier. I found no UK price table on Noom’s site. The UK listing shows ten purchases named “Noom Program”, from £40.99 to £189.99. No billing period sits beside any of them, so I can’t say which row is which. The Canadian rows run from $58.99 to $259.99 and the Australian ones from $64.99 to $309.99, in local currency. The US listing’s rows run from $44.99 to $199.99, which doesn’t match the web table. That fits Noom’s note about sign-up method. Read the price on your own checkout screen. For a straight comparison with a tracker that has no lessons, there’s Noom vs Calsa. A UK tracker that prints its prices on its own site is covered in Nutracheck reviews, and Noom vs Weight Watchers sets this program’s price against a Points-based one.
What do Noom reviews from users say?
Recent reviews are split, and a quarter of the low ones aren’t about the calorie program at all. I pulled the 500 newest US App Store reviews through Apple’s public RSS feed. They run from 27 February to 7 October. Of those, 233 (47%) gave one or two stars, 74 gave three and 193 (39%) gave four or five. The listing’s long-run average is 4.7 from 873K ratings. A star average and a feed of recent written reviews measure different things, so I’d read the text before trusting either number.
Among the 233 low reviews, 59 mention GLP-1, medication, meds or a prescription. Medication is a separate Noom service with its own shipping and clinicians, so a review about it says little about the calorie program. Another 58 mention a charge, a refund, cancelling, a renewal or billing. Price or cost comes up in 20, support, chat or coaches in 53, and crashes, freezing or bugs in 27.
Of the 193 high reviews, 48 mention logging or calories and 18 mention lessons. These are keyword counts of topics, not a reading of each review’s intent, and a review that mentions a charge isn’t necessarily complaining about it. For the calorie program alone, skip the medication complaints.
How do you cancel Noom, and can you take your data?
You can cancel in three places, and access runs to the end of the billing cycle. The cancel page lists the app (profile picture, Settings, Manage Subscription), the web Subscription Portal (Cancel Subscription) and your app store if you subscribed there. Uninstalling cancels nothing.
For Noom Weight, charges may be eligible for a refund if you contact Noom within 14 days of purchase, through chat or the contact form. Mark the date.
Your data can leave with you. The export page says you can request it in the app or the web portal. It typically arrives in a portable format within 30 days. Deleting an account also completes within 30 days. An active subscription, an open export request or a legal duty to keep records can delay it.
Who should think twice before joining a program like Noom?
Anyone for whom numbers or weigh-ins are already a strain. I’d be blunt with myself about that. Noom invites daily weigh-ins and hands you a daily calorie range. A daily range gives some people a clear target, and a daily weigh-in can wear thin by week four. If counting or weighing has started to feel hard to stop, take that to your doctor first, because a program built on targets will press on it. Noom Med is a prescription service, so whether medication fits you is for a clinician to decide, and the program is for adults only, with an 18+ rating on the listing.
How does Calsa compare with Noom?
Calsa is a calorie tracker without a coach, so the rows below set features side by side. Every Noom fact comes from the pages linked above.
| Noom | Calsa | |
|---|---|---|
| What you buy | a program with a quiz, a plan of around 16 weeks, daily lessons and optional coaching | a tracker with an AI chat that answers from your own diary |
| Weight | daily weigh-ins offered | a smoothed trend, and you can hide the number |
| Logging | AI food logging, foods sorted by color | type, say, snap or scan a food; every entry shows its source and the math |
| Leaving | cancel in the app, web portal or app store; export on request | cancel the way you subscribed; download all your data, whatever plan |
| Where Calsa is weaker | nobody coaches you and there are no lessons or community; a subscription is required; no manual workout logging; no Apple Watch app or widget; no meal plans or fasting; a smaller food database | |
| Choose something else if | you want a coach, daily lessons on habits, a medication program or a weekly meal plan |
The lessons and coaching are the whole case for Noom. Weigh its price against how many lessons you would honestly open. For the other need, a number you can check, a plain tracker is enough, and how to choose a calorie counter app shows how to test one before you pay.
Calsa is one of those trackers, with the source and the math shown on every entry.
Questions and answers
Does Noom have a free trial?
Noom's blog says every plan began with an initial 7-day trial. Its support pages also describe a free account with select lessons, movement tracking and meal logging, depending on location. Check the price and the first charge date on the screen before you start.
How much is Noom in the UK?
I found no UK price table on Noom's site, and its plan table is in US dollars. The UK App Store lists ten "Noom Program" purchases from £40.99 to £189.99 with no billing periods.
Can I get a refund from Noom?
For Noom Weight, initial subscription or add-on charges may be eligible for a refund if you contact Noom within 14 days of purchase, through chat or the contact form. Medication services have their own terms.
Can I delete my Noom account and data?
Yes. Deletion completes within 30 days of a confirmed request, and an active subscription, an open export request or legal retention can delay it. You can request an export first, and it typically arrives within 30 days.
Sources
- What Is Noom (and how can it help you lose weight)? (last updated 17 September 2026), Noom, Inc.
- Noom Weight Loss, Food Tracker, US App Store listing with in-app purchases, Apple App Store (US)
- Free Features in the Noom App, Noom, Inc. support
- Noom Weight Plan Pricing and What to Expect, Noom, Inc. support
- Understanding Noom Charges, Billing, and Receipts, Noom, Inc. support
- Noom Weight Loss, Food Tracker, UK App Store listing with in-app purchases, Apple App Store (UK)
- Noom Weight Loss, Food Tracker, Canadian App Store listing with in-app purchases, Apple App Store (Canada)
- Noom Weight Loss, Food Tracker, Australian App Store listing with in-app purchases, Apple App Store (Australia)
- Customer reviews feed for Noom, US App Store, most recent first, pages 1 to 10, Apple
- How to Cancel Your Noom Subscription or Trial, Noom, Inc. support
- How to Export and Delete Your Noom Data, Noom, Inc. support



